An experienced fully bilingual and bicultural marketing professional with proven successes in strategic brand building, positioning and repositioning brands, stimulating sales and delivering brand equity growth, with scope and experience on both client and agency sides. Marketing Consultant in International Corporations like Tarjetas Azteca USA and Azteca Mobile, Azteca America (Grupo Salinas/Banco Azteca/Elektra), Adir International (LCMT and Curatel); CMO at H.J. Heinz, Grupo Bimbo and Jugos Del Valle, Samoa Water Americas. General Manager at McCann-Erickson in Mexico and Panama, and Senior Executive positions in agencies such as J. Walter Thompson, Benton & Bowles.

Known for ability to reduce complex challenges into opportunities that have achieved desired results and driven profits.  Excellent conceptual skills that have translated into award-winning, profitable strategies.


Automotive: General Motors@McCann Mexico, Ford Motor Co. (Direct Marketing@JWT Mexico), Subaru & Volvo@McCann Panama, Goodyear, General Tire.

Cementery: Dignity Memorial

CPG: Procter & Gamble, Coca-Cola, Nestle, Unilever, S.C. Johnson (Raid, Pledge, Shoe Polish), Johnson & Johnson, Gillette, Del Monte, Campbell’s, Tajin Fruit Seasoning, Dolores Tuna, Pelon Pelo Rico (Hershey’s), Sonric’s (Frito Lay), Conagra, Nabisco (Kraft), Encanto (Snacks), Sabores Aztecas, Heinz, Del Fuerte, La Fortaleza, La Cumbre, Holanda, Heinz, Maseca, Grupo Bimbo, Del Valle (Juices and Nectars) & Barrilitos (Soft Drinks), Voskos Yogurts, Samoa Water.

Electronics: Phillips, Sanyo

Fashion: Levi’s, Playtex, Donelli (Men’s socks, Underwear), Pleetway (Pajamas and Robes), Gentry (Shirts and Robes).

Financial/Banking: La Curacao Money Transfer/Curacao Financial, Banco Azteca/TAUSA (Prepaid Debit Cards, Gift Cards) in USA; Banamex, Banco del Atlantico, Bancreser in Mexico; JP Chase, Bank of Boston, American Express, Bancomer & Pribanco in Panama.

Healthy & Beauty: L’Oreal, Lancome, Parfums and Lotions: Polo, Drakkar Noir, Paco Rabanne, Yves St. Laurent, Oscar de La Renta, Valentino, Halston, Christian Dior, Guerlain, Pond’s, Angel Face

Housewares: Phillips, Regal, Oneida, Presto, Sunbeam, Oster

Insurance: Cia. Internacional de Seguros (Panama)

Media: Azteca America in USA; Televisa (Magazines), Televisa (Qualli-TV Production/Post Production House), IMU (Outdoor), MVS (Radio), Interticket in Mexico.

Mobile Telecommunications: CuraTel, Azteca Mobile(Iusacell)

Non Profit: AMANC (Children with Cancer), Hospital del Nino Quemado, American School Foundation, Asoc. Para Lo Mejor en los Medios (Better Media Content) in Mexico, Pro Leche Materna in Panama.

Personal Care: Stayfree, Carefree

Photo: Kodak (Gold Film, “S” Cameras)

Retail: Pretelt Jewelers, Suburbia (Wal*Mart), Gigante, Felix B. Maduro (Department Store) (Panama), KFC, Burger King

Shipping: DHL

Tobacco:  RJR-Camel (Mexico), Winston (Panama)

Toys: Mattel, Fisher Price (Panama)

Travel: Western Airlines, Aeromexico (Panama), Westin Hotels (Camino Real), Villa Vera (Acapulco)

Watches/Clocks: Longines, Eterna, Elgin, Haste, Steelco, Westclox, Seth Thomas

Wines & Spirits/Beer: J & B, Wyborowa Vodka, Fundador Brandy, Gordon’s Gin, Don Pedro Brandy, Tequila Sauza, Heineken, Cerveza Panama, Los Reyes (Wines) Calafia (Wines), Martell








International Marketing & Advertising Strategist.


Proven keen analytical skills, complemented by highly innovative strategizing and the ability to gain buy-in from all stakeholders will increase revenues, reduce costs, improve processes and contribute directly to the bottom line.